Every Cent Accounts is a Lower Hutt-based bookkeeper and accountant, who helps small businesses organise and streamline their accounting and payroll processes. Earlier this year, she took the opportunity to invest in a strategy-led approach that has seen her social media channels grow.
The Approach
We began by crafting Every Cent Accounts their very own social media content strategy. We reviewed their past activity, defined their ideal customer and solidified their content pillars. This is the playbook for an epic authentic social media presence.
The Strategy + Results
The implementation of this strategy saw Digital Cactus creating and sharing optimised content consistently. This has been executed over 3 channels – Facebook. LinkedIn and Google My Business – which has earned Samantha and Every Cent Accounts these epic results over a 6-month period:
- 23% increase in interactions on Facebook
- 111% increase in Facebook followers
- 75% increase in Facebook visits
- 900% increase in followers on LinkedIn
- 123% increase in Google My Business visits
- 7 new 5-star Google reviews