Hood Aerodrome has been connecting the Wairarapa community to the skies since 1931. Digital Cactus partnered with the Masterton District Council to launch the first-ever Hood Aerodrome Open Day – a family-friendly event that invited locals and aviation enthusiasts alike to experience Wairarapa’s rich aviation history.
The Approach
Digital Cactus set the stage for success by crafting a cohesive visual identity for the event, inspired by the vintage aviation collection Hood Aerodrome is known for. This visual direction was used across all event collateral, from social media graphics to promotional materials.
A cross-channel marketing strategy was executed to maximise reach. The event was promoted through:
- Facebook and the Masterton District Council website, supported by a targeted engagement campaign.
- A content plan designed to maintain excitement, featuring regular Facebook, Instagram, and email updates.
The Results
The strategic promotion and community-driven engagement led to:
- Over 2,200 Facebook users registered their interest in the event
- A highly engaged audience through social media and email touchpoints
- An impressive turnout of 3,000 attendees on the day
- Glowing feedback from visitors, reinforcing Hood Aerodrome’s role as a Wairarapa icon
With flight demonstrations, family-friendly activities, and unique aviation experiences, the Hood Aerodrome Open Day was a resounding success. The cross-channel marketing approach not only boosted event attendance but also strengthened the Aerodrome’s visibility and reputation in the community.