Tararua Refrigeration Services, led by Richard and Dana Flemming, are local heat pump and refrigeration specialists servicing their hometown and surrounding areas.
New to business ownership Dana and Richard were keen to heat things up. They knew their digital marketing channels could be better used to reach the right customers. Digital Cactus partnered with Tararua Refrigeration Services to manage and optimise their digital marketing. Now Tararua Refrigeration fields multiple enquiries per day – all online – freeing them up to focus on other areas of the business.
The Process
We began by reviewing Tararua Refrigeration Services’ current online presence. Once we understood where their strengths and weaknesses were, we took immediate action to get their Facebook page active with consistent content. Though their one-page website was getting good traffic (thanks to Google Ads), users weren’t taking the next step. After an overhaul of the entire page, we devised a plan for improvement.
The Strategy + Results
Website
We reviewed all the current information on the website and designed a new 8 page layout that highlighted each area of their business and made it easy for customers to get in contact with them. In the first 30 days, Tararua Refrigeration received 16 new enquiries through their website. With an 80-90% conversion rate, this made a significant impact on their business and streamlined their operations massively.
Social Media
To increase their brand awareness locally, we began posting consistently on their Facebook page – sharing stories of their community involvement, high-quality work they had completed and the achievements of their staff. This strategy helped them reach over 8000 locals in the first year – a 22,100% increase in reach compared to the previous year.
Google Ads
Since we have taken over the Google Ads account, Tararua Refrigeration Services has seen a 240% increase in enquiries YOY, thanks to our active management. This proves how competitive they have become in their local region and across a number of categories.
If you – like Richard and Dana – are keen to grow your trade-based business by embracing digital marketing, get in contact!